In amongst the pictures of the yellow-spotted pink abomination nestled an even greater insult to nature - the feller above, Latin name Psychrolutes marcidus, common name "Blobfish". No, seriously.
Slightly over-excited at this discovery and wanting to share the love, I immediately went on Twitter and posted a link.
It got retweeted a couple of times by the Twitterverse. And then I thought nothing more of it.
Until a couple of days ago, I opened up my copy of Metro and found this staring back up at me:
Coincidence, much? I went back on Twitter to share my concerns.
And got this response:
And indeed the Mirror had also written about our friend, the blobfish.
This was getting ridiculous.
I think the height of newfound blobfish hysteria was finally reached when Mr Blobfish featured in the Daily Telegraph of all places, and a Twitter friend in Vietnam posted a link to the article.
A mutual friend expressed her dismay thus:
Don't get me wrong, the cult of the blobfish has been around for ages - just google its name and you'll find countless motivators have already been made, all extolling the virtues of our lumpy friend.
But I can't help thinking that I kick-started this revived interest and thus even raised awareness that the blobfish is facing extinction. And of this I am proud.
meemalee's kitchen - Breathing life into old memes since 2010.