AN ENTREPRENEUR'S THOUGHT PROCESS: I'm going to set up an amazing new health food cafe. It's going to serve alfafa and falafel and other foodstuffs with the letters L, A and F in them. It's going to be delicious and nutritious and organic and take the world by storm. I've even got the perfect name - it's going to be called "Ptooch". Yeah.
MEEMALEE'S THOUGHT PROCESS: Do not call a restaurant any word which evokes hawking up and releasing a massive ball of mucussy phlegm. Just don't.